Designer, founder, still building.

2025 — PRESENT

Denver, CO / Remote

Unified Packaging

Creative Strategy & Art Department Lead

• Run creative strategy, marketing, and the art department for a premium packaging brand — owning concept, hook, visual direction, and the production loop end to end.
• Designed and shipped AI-driven marketing app workflows that speed up creative ideation, asset versioning, and campaign production, replacing multi-step manual processes with one repeatable pipeline.
• Conceptualized, designed, and produced the luxury glass gift box for Taylor Swift's wedding reception — a celebrity-tier deliverable handled entirely in-house.See the photos on unifiedpackaging.app ↗
• Built the studio's catalog of packaging and marketing systems while directing creative across multiple client brands in parallel.

1998 — present

Denver, CO

Joe Jackson Creative

Designer · Creative Director · Consultant

• Creative direction, brand systems, product design, and user experience work for clients across healthcare, media, outdoor, energy, and the arts.
• Now also the home of the Build Forward keynote and the Intuitive Resilience™ work.

Feb 2016 — Dec 2024

Denver, CO

Drive Prodigy, Sim-Tech & Excel Driver Services

Lead Brand & UI/UX Product Designer

• Spearheaded the complete product design and brand management for Drive Prodigy, Excel Driver Services and Sim-Tech Simulation Systems, encompassing all branding, VR product design, and large format vinyl printing.
• Led the product design and development of the Drive Prodigy web application, including wireframes, prototypes, and UX/UI design.
• Managed a multidisciplinary development team, overseeing project timelines, deliverables, and quality control.
• Developed and implemented SOPs for recruitment and job processes.

Sep 2014 — Feb 2016

Denver, CO

90octane

Web Developer & UX/UI Designer

• Created responsive HTML email templates, landing pages, and WordPress websites for clients including TriZetto Provider Solutions, Jeppesen, Feeding America, and Gates.
• Designed and developed SummersCorner.com and EastEdisto.com, integrating HTML, CSS, and PHP with responsive design principles.
• Proposed and executed a comprehensive redesign and rebuild of the MWH Global (now Stantec) family of websites, completed within a year.

Sep 2012 — Aug 2014

Denver, CO

Media News Group / Digital First Media

Senior UX/UI Designer

• Led UX/UI design for the digital portfolio, including The Denver Post, San Jose Mercury News, and St. Paul Pioneer Press, across desktop, tablet, and mobile.
• Key projects included the redesign of The Denver Post's native and mobile web applications, a mobile-first redesign of niche products, and the overhaul of the Post's commerce products.
• Conducted extensive user testing and developed wireframes and prototypes for stakeholder buy-in and user validation.

Oct 2009 — May 2011

Denver, CO

Genesis Inc.

Senior Web Designer

• Collaborated on accounts including Beaver Creek Resort, Qwest, Pearl Izumi, and Frontier Airlines, delivering web design aligned with client branding and objectives.

Dec 2008 — Oct 2009

Golden, CO

Page1Solutions

Web Designer

• Completed intensive training in CSS and search engine compliance, designing and building search-optimized websites for attorneys and plastic surgeons.

May 2007 — Oct 2009

Denver, CO

FactionMedia

Contract Print & Web Designer

• Flash/HTML websites, identity packages, and brochures, including a Flash and video presentation for Avaya Telecommunications.

Jun 2005 — Oct 2011

Denver, CO

MontanoSolaria

Contract Print & Web Designer

• Developed user interfaces, identity packages, and web and print materials, including iCinematographer.com, a resource hub for filmmakers.

Jul 2004 — Jun 2005

Denver, CO

JM Marketing

Lead Designer

• Led the design of Flash games and prize forms for PuzzlePayouts.com, incorporating custom sound and animation.

Dec 2003 — Jun 2004

Denver, CO

Enercom

Creative Director

• Directed design for more than a dozen annual reports and marketing materials in the oil and gas industry.

Jun 2003 — Nov 2003

Laramie, WY

Ridge Creative

Freelance Designer

• Full-color ads, promotional booklets, and a website for the Wyoming Board of Tourism and the University of Wyoming American Heritage Center.

Dec 2002 — Feb 2003

Lafayette, CO

FX170 Technical Marketing Group

Freelance Designer

• Designed and built Flash and CD-ROM presentations, art-directed a small team, and contributed to marketing campaigns.

Sep 2002 — Jan 2003

Denver, CO

Ianni Group

Contract Designer

• Promotional materials and point-of-purchase displays for brands including Mike's Hard Lemonade and Moosehead Lager, plus the rebranding of the Outlets of Colorado.

Jan 2000 — Feb 2002

Denver, CO

Factory Labs Design

Freelance Designer

• Led teams creating web and print work for Copper Mountain Resort, Yeti Mountain Bikes, and Red Rocks Amphitheatre.

Feb 1999 — Jan 2000

Englewood, CO

Navidec

Web Designer

• Creative lead on e-commerce websites, focused on interface usability and user experience.

Apr 1998 — Feb 1999

Denver, CO

Barking Otter Design

Web Designer

• Promotions for the Denver Zoo, studio self-promotion, and direct mail pieces for the AIGA Colorado chapter.

Feb 1995 — Mar 1997

Denver, CO

Campus Events, Metropolitan State College of Denver

Graphic Designer

• Conceived and designed websites, posters, banners, table tents, flyers, and ads for Auraria Campus events.